– Informing and adding value
Promoter: APICER – Associação Portuguesa da Indústria Cerâmica
General Measure: SIAC – Sistema de Apoio a Acções Colectivas
Project Overview:
1) Drawing up a Guide to Good Strategic Management Practices in the European Ceramics Industry – in order to understand the strategic vision of companies in 4 leading European countries in terms of ceramics production and to share good international practices in the sector, so that Portuguese companies can incorporate them into their strategic decisions, in areas such as trends, strategy, sales, marketing, human resources, logistics, production, innovation, energy and the environment.
2) Creation of the Cerâmica.net Portal – integrating consultation functions, collection of contributions and an e-commerce platform at national and international level, with access limited to companies.
3) Participation in European bodies – In order to be able to take part in discussions on issues that concern the various sub-sectors of the European ceramics industry (EU legislation and directives, energy, the environment, product standardization, statistics and markets) and to access information provided by European federations.