The project aims to:

1) Study to promote networks and cooperation between companies in the ceramics sector. Characterization of the ceramics industry, strategic vision for the sector of the different players, identification of existing networks, mapping of formal and informal forms of cooperation between the different players or segments, description of the main obstacles to cooperation, study of successful cases.

2) Strengthen the reputation of Portuguese ceramics in target markets. In an initial phase, four markets will be analyzed, with research into consumer behavior, consumption and trends, and the brands present in these markets. From among the international markets previously analyzed, two will be selected, which, together with the national market, will be the subject of a promotion plan that will include the CERQUALIDADE seal, which aims to certify the quality of Portuguese ceramics by an independent certifying body of recognized competence.