Ceramics – Entrepreneurship to innovate and compete
Promoter: APICER – Associação Portuguesa da Indústria Cerâmica
General Measure: SIAC – Sistema de Apoio a Acções Colectivas
Project Overview:
The project aims to promote entrepreneurship and the creation of companies with greater added value in the ceramics sector, by identifying priority areas of action and initiatives with a view to increasing the sector’s competitiveness, based on the best practices of peers and feedback from relevant stakeholders, including clients, potential clients, architects and contractors.
The work to be carried out includes:
1) Benchmarking actions – Characterization of the sector, identification of strategic priorities, approach to the market, relationship with stakeholders.
2) Questionnaires and interviews with around 80 stakeholders.
3) Drawing up a Road Map.
4) Definition of future involvement plan with stakeholders, communication of the plan.