Aiming for sustainability and a greener planet is key to Genan. At the end of the 1970s, the automotive industry was booming, leading to a major waste problem with end-of-life tyres (ELTs). As tyres only slowly degraded in landfill, the idea of establishing a plant for the recycling of ELTs was born.
During the 1980s, the idea was further developed; and in 1990, the first Genan recycling plant for end-of-life tyres became a reality in Viborg, Denmark.
Today, Genan is the world’s largest recycler of end-of-life tyres, counting six recycling plants in total: one in Denmark, which is where the headquarters are located, three in Germany, one in Portugal and one in the USA.
The process, highly technological, was developed and optimized through practical experience over more than 30 years. All kinds of end-of-life tyres, be they from passenger cars, vans, trucks, tractors or large earth-moving machines, are separated into their original elements: rubber, steel and textile. The technology is completely automated, ensuring a consistent, high-quality product. The output from a Genan plant consists of 75% rubber powder and granulate, 15% steel and 10% textile fibres.
The core of everything in Genan is sustainability. It is in the DNA of the company and its employees. For Genan, sustainability means aiming for a greener planet by doing the best in all processes from the intake of end-of-life tyres to the producing of clean, high-quality products.
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